The i3 is a high-performance vehicle like any other BMW. But it has one feature that sets it apart: it’s silent.
So naturally, we took it for a rip in a super old library in Budapest.
2017 Young Creatives Global Cover Competition
create a visual that captures the essence of today’s creative process
The creative process can feel like a labyrinth. It’s full of twists and turns, obstacles and dead ends. It’s exhausting. It’s confusing. But ultimately, it’s rewarding.
Conceptualized and created by: Caroline Friesen & Robbie Percy
Photography: Warren Hardy
YOUNG LIONS 2017 SUBMISSION
When young Canadians don’t engage in politics, their voices don’t just disappear – instead they’re replaced by voices that don’t accurately represent their views. To encourage young Canadians to get involved, we showed what happens when they don’t.
Director: James Michael Chiang
Editor: Warren Goodwin
We took case study clichés and turned them into reasons to party in this advertising award show drinking game.
CW: Robbie Percy
When you ask people what they did after work, the answers are often pretty uninspiring. So to show the 9-5 crowd just how much more inspiring their nights could be at the Toronto School of Art, we created a series of original oil paintings in a renaissance-style depicting the boring ways people often spend their nights. Treating the mundane in a style normally reserved for the epic, we turned these boring nights into works of art.
CW: Robbie Percy
Overall creative concept, design and layout for The ADCC's Direction's 2016
Call for Entries poster photography by Vicky Lam
Copywriter: Michelle Colistro
Annual + more to come.
I love listening to rap while designing so I figured I'd put two of my favourite things together. (while also poking fun at hypebeast slang)
Developer: Peerum You
"Word Garland" installation and pop-up choir in the distillery district
Word Garlands created by Trevor Wheatley
Koodo spreads holiday cheer to Canadians with a special rendition of The Cure hit, Friday I’m in Love, performed by Choir! Choir! Choir! Breaking into song, 80 talented singers surprised Toronto Christmas Market visitors in the heart of the Distillery District. Inspiring random acts of happiness throughout the holidays, The Cure’s Robert Smith provided song rights in lieu of a donation. Koodo passed it on, donating the song fee to Choir! Choir! Choir! to help in its efforts to sponsor a Syrian refugee family.
Hello Life market introduction.
Rounded campaign with consumer and advisor print ads + 30 second spot directed by Tim Godsall
Fingers Crossed is a personal project expressing everyday thoughts, updated whenever. Product release summer 16
Koodo Mobile Rebrand
30 second spot "Happiness is no hidden fees"
and social media rebrand.
Created informative "phone hacks" videos while still keeping in the Choose Happy tone.
Poster series for Boys and Girls Club of Canada
Copy: Michelle Colistro
Series 3 Label No. 10 Artist on Collective Arts Brew beer label