Going to the airport is stressful. With so many elements in play - flight delays, traffic, unreliable ride shares, lineups, and even travel partners who like to pack last minute, travel is an exercise in uncertainty.
Enter the UP Express - with trains that come every 15 minutes, 99% On-time performance and 25 minutes from Downtown Toronto to Pearson Airport, so you don’t have to worry about missing your flight.
The cornerstone of the campaign is a 90-second online video (OLV) featuring a parody cover of the classic, “Leaving On A Jet Plane.” The spot turns the song on its head to show the many ways that people end up missing their flights, before positioning UP Express as the antidote to travel stress.