During Pride, all brands fly the rainbow flag with an intention to sell product. But for 2021 Pride, IKEA went beyond the rainbow and with the help of the community, created something not to sell, but to foster a conversation - with Love Seats.
There are many different Pride flags, and the identities that these flags represent from trans to nonbinary to bisexual are often ignored. That’s why IKEA created 10 Love Seats inspired by 10 different Pride flags. Each Love Seat was created by a designer in the 2SLGBTQA+ community and inspired by the story of someone who identifies with that flag.
The Love Seats were intended to start a conversation about identity. But when the love seat inspired by the bisexual flag went viral, it started a bigger conversation than anyone could’ve imagined. While some took issue with the design, the inspiration behind the couch became the real story and was used to highlight the challenges and stigma bisexual people face within the 2SLGBTQA+ community.
CW/CD: Robbie Percy