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caroline friesen | executive creative director

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IKEA: The Troll

Our homes have a powerful impact on our mood and our well-being. So we created a film that shows how IKEA can help make anyone’s home happier - even a sad, grumpy Troll who lives under a bridge. Because when home feels happy, you do too.

The spot was shot in Slovenia and composed of both real world elements and studio builds to create the perfect troll home.

Director: Nick Ball
CD/CW: Robbie Percy

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