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caroline friesen | executive creative director

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Advertising Age's Global Cover Competition

2017 Young Creatives Global Cover Competition

THE BRIEF:
create a visual that captures the essence of today’s creative process

THE IDEA:
The creative process can feel like a labyrinth. It’s full of twists and turns, obstacles and dead ends. It’s exhausting. It’s confusing. But ultimately, it’s rewarding.

Conceptualized and created by: Caroline Friesen & Robbie Percy
Photography: Warren Hardy

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 THE MAKING OF
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